FāTH x GOOP LAUNCH

Lead Designer // Art Director

FāTH, a luxury clean beauty brand, launched three of its core products on goop.com.

With only a few weeks for design and production, I used existing photography and logos to tell the brand story to a new audience. I designed all the marketing and press deliverables.

 
 

ADS (Launch Campaigns + Testimonials)

Launch: hero ad

Launch: model ad

Launch: The Mage Oil (FāTH hero product) ad

Goop editor testimonial ad

 

SOCIAL + EMAIL

Instagram grid

Goop editor press email

WWD editor press email

All art and product photography property of FāTH