FāTH x GOOP LAUNCH
Lead Designer // Art Director
FāTH, a luxury clean beauty brand, launched three of its core products on goop.com.
With only a few weeks for design and production, I used existing photography and logos to tell the brand story to a new audience. I designed all the marketing and press deliverables.
ADS (Launch Campaigns + Testimonials)
Launch: hero ad
Launch: model ad
Launch: The Mage Oil (FāTH hero product) ad
Goop editor testimonial ad
SOCIAL + EMAIL
Instagram grid
Goop editor press email
WWD editor press email
All art and product photography property of FāTH